What is a sponsored post?
Sponsored posts, also known as advertorials, are a combination of editorial content and advertisements and are published on the publisher's website. The posts should be educational or entertaining, but also highlight or feature the advertiser in the article.
Who writes the content?
Either the publisher or the advertiser can write the article content, but for each campaign, the advertiser will clearly state who is expected to write it.
What happens if a post doesn't reach the guaranteed number of readers?
When a publisher submits a proposal for a campaign, they set the minimum number of people that they guarantee will read the article, or they can choose to not have any guarantee at all. They will also set the start and end date of the campaign, which is when the readers will be counted. If the guaranteed minimum number of readers is not met, the advertiser can choose to decrease the amount that the publisher receives by $10 for every 10 readers short of the guarantee.
How long will the post be live on the publisher's website?
Most publishers never take down sponsored posts once they are live, since the posts continue to provide the publishers an SEO benefit and traffic to their site, if the advertisers choose to continue to promote the articles through their own media channels, but a publisher can indicate their intention in their proposal.
How does PubExchange make money?
Since the PubExchange Sponsored Content platform is new, we do not currently make any money! The only fee we charge is the credit card processing fee and everything else goes directly from the advertiser to the publisher. At some point, we may choose to charge fees, but you will be notified well in advance of that happening.
How much does a sponsored post cost?
For each campaign, you can indicate a desired price range that you would be willing to accept, but publishers can submit proposals with any price and it will be up to you to decide if you want to accept or decline them.
How do sponsored posts impact SEO?
We recommend that publishers tag all links in sponsored posts with rel="nofollow sponsored" to avoid penalties, as per Google's guidelines